Marketing materials need to align with your mission. Gathering and creating marketing assets need to be guided by the question: what is your goal?
(If you need help choosing ONE goal, read this post “One Big Goal is One Great Idea”).
Match the attitude in your photos with your ideal gigs.
When you are doing a photo shoot for a band or business, consider what you want the viewer to ultimately feel.
If you are in a band, and your goal is to play rock clubs, present your best action photos with you doing the windmill on the guitar (extra credit for jumping). If your goal is to play senior residences, present a calm demeanor in your photos. Look gracious and comforting. Make sure the attitude in the photos matches the types of gigs you want to play. It’s a little intangible, so you can test yourself: look at photos of artists and imagine where they are best suited to perform. See what cues lead your assumptions, and borrow them if they fit your goals.
Give people tools, not a marketing message.
For a booking person from a venue that is coming to your website, what would make their job easier? Don’t just go for the hard sell. Think of what tools or resources you could you give them that would enhance their knowledge of not just you, but of your genre, your style, or the types of performances you offer, or the venues or audiences you are best suited for.
Match your colors, fonts and vibe with who you are.
It’s a little esoteric, but colors and fonts do send a message. You don’t need to be a hardcore graphic designer to know that. Look at different brands and websites and note the colors, fonts, and what that band or business does. Before reading their website, what are three adjectives that you think of when you see their look? Now, apply that to your own website or marketing materials. What do they say about you, at a glance?
Photo by 3d illustrations on Unsplash