Welcome to the ring, tonight we see the battle of Storytelling vs. Branding. In your corners…let’s go! Ding-Ding-Ding!
Branding starts strong with showing the world who you are. In a glance, the colors and mood of your photos, logos, fonts, etc. all show your values, and what kind of vibe you create for people.
But wait, storytelling is coming in with a flash: it gives people a personal connection that makes you more than just a slick package. It hits them where they feel something. It shows how you got from point A to point B.
Branding tries to come back, showing how consistency and steadfast commitment to a single look will create a powerhouse statement.
But here comes in storytelling one more time: unless you can show how you’ve evolved, people simply aren’t interested. Show a transformation. People want to be part of a change, they want to experience motion.
There’s the bell!
Who wins? You make the call! Wait, what’s this? Unprecedented, both win!
When both win, then you’re really on mission with your artistic presentation.
Photo credit: Attentie Attentie