Marketing materials need to align with your mission. Gathering and creating marketing assets need to be guided by the question: what is your goal? (If […]
Music Marketing Tips: 6 Ways to Get Organized
Here’s six ways to get organized for your marketing efforts: Create folders for text, photos, video and audio. Google Drive or Dropbox are recommended platforms. […]
The Pack Mentality and Music
One notable meme on the Internet is the following: In the context of music, the camp of humans by the fire with meat is the […]
Mike Ferro’s Special Skill: Marrying Lyrics to Master Guitarist’s Compositions – “Maybe” (Music of Jon Scofield) in New Video by Victor Sanders
“Maybe” is a video of Jon Scofield tune, with lyrics and vocals added by Mike Ferro, by Victor Sanders. Chicago-based composer Mike Ferro’s decade-spanning career […]
One Big Goal is One Great Idea
I recently came across Fabiana Claure, a music business maven with programs to help musicians. She suggests: Make 1 Big Business Goal for the next year. […]
Focus on Videos: Mike Ferro Music featured in Videos by Victor Sanders
Chicago musician, vocalist, composer and lyricist, Mike Ferro has released several videos edited by audio engineer and guitarist extraordinaire Victor Sanders, here’s a sampling: There is […]
Recommended Event 3/17/21: “Mindset, your most Powerful Tool” Free Webinar
On Axis Music Recommends… Free Webinar “Mindset, your most Powerful Tool“ March 17th 2021 2:00 PM EDT / 1:00 PM CST Sign up HERE. Presented […]
Give Me Cumbia, or Give Me Death
“Give me liberty or give me death” is a famous line spoken by an early Colonial in America’s fight for freedom, all the while slaves […]
Does Music Belong in the Music Industry?
Somewhere in the sea of websites, streaming, videos, vlogs, blogs and Facebook live, I have to lift my head up to ask an important question: […]
Where is Music Innovation Coming From?
Innovation in the music industry is guided by non-music companies: Apple, YouTube, etc. Technology companies. To use an old metaphor, technology is the horse, and […]