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Music Marketing Services since 2010

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Articles, Commentary

Gritty Reverberation is Bought by BandLab which brings Sheen to Online Music Making

by: HFrankAugust 11, 2025

Reverbnation is an online platform offering artists a place to list shows, present audio tracks and host EPKs, purchased from its parent company eMinor, by […]

Commentary

The Pack Mentality and Music

by: HFrankJanuary 12, 2025

One notable meme on the Internet is the following: In the context of music, the camp of humans by the fire with meat is the […]

Commentary

Give Me Cumbia, or Give Me Death

by: HFrankFebruary 12, 2020

“Give me liberty or give me death” is a famous line spoken by an early Colonial in America’s fight for freedom, all the while slaves […]

Commentary

Does Music Belong in the Music Industry?

by: HFrankFebruary 7, 2020

Somewhere in the sea of websites, streaming, videos, vlogs, blogs and Facebook live, I have to lift my head up to ask an important question: […]

Commentary, Tips

Where is Music Innovation Coming From?

by: HFrankDecember 16, 2019

Innovation in the music industry is guided by non-music companies: Apple, YouTube, etc. Technology companies. To use an old metaphor, technology is the horse, and […]

Commentary, Music Journalism

Blogging Like It’s 1999

by: HFrankSeptember 10, 2019

In 1999 there were about 20 blogs on the internet. It’s since gone up, way up. According to an article, “Currently there are over 3 […]

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ABOUT

I have worked with music organizations and independent musicians since 2010, as a Publicist, graphic designer and web technician. I have a background in Journalism and enjoy interviewing musicians, and this led me to start my own blog called On Axis Music, which evolved into this website. I currently work with organizations and independent musicians, on promotional materials, event promotion, newsletters, website updates, and social media. Past clients include technologically innovative, community-driven organizations like Chicago Acoustic Underground and Chicago Blues Network.

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