Marketing materials need to align with your mission. Gathering and creating marketing assets need to be guided by the question: what is your goal? (If […]
Music Marketing Tips: 6 Ways to Get Organized
Here’s six ways to get organized for your marketing efforts: Create folders for text, photos, video and audio. Google Drive or Dropbox are recommended platforms. […]
One Big Goal is One Great Idea
I recently came across Fabiana Claure, a music business maven with programs to help musicians. She suggests: Make 1 Big Business Goal for the next year. […]
Where is Music Innovation Coming From?
Innovation in the music industry is guided by non-music companies: Apple, YouTube, etc. Technology companies. To use an old metaphor, technology is the horse, and […]