A surge of online classes started with the lockdown and has grown steadily: there’s workshops, classes, subscriptions, memberships, video libraries, PDFs, audio, etc. It’s enough to make your head spin. But the real lesson isn’t what is being taught, it’s that we all have something to share.
If you HAD to make a how-to video, what would it be of? Could it be as simple as throwing up a smartphone, and talking about what you know?
In addition to being active learners, how can we all be active teachers?
Check out these sites to get you started:
With the exception of Youtube, these are sites to host online classes. Of course, you can also share knowledge in blog posts and on social media. The recent trend is toward online classes, where customers buy the course directly, or you are paid a percentage based on views, or some other shared revenue model with the platform the site is on.
Previously, online knowledge in the form of blogs, was simply for SEO (search engine optimization: the more keywords or specific words that are in your blogs on a certain topic the more likely your site was to be found in organic search results when someone googles that topic), or for “content marketing” which means that you become a trusted source of knowledge on a topic, such as music marketing, then people come to your site and see other things which are for sale. “Content marketing” is still a way to be a trusted knowledge source on a topic, and use it to build your business or brand.